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Wednesday | May 15

9:45 AM – 10:30 AM
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ACHIEVING ESCAPE VELOCITY - HOW SPLUNK SIMPLIFIED, INNOVATED AND OPTIMIZED THEIR EVENTS

Room: OCTAVIUS 17-19
After being burned by rigid, unreliable event management software, Splunk was tired of saying "It will be better next year." In this practical session, learn how Splunk took the work out of workflows (and every other aspect of event management) and gave attendees a consistent, engaging event experience with a fraction of the effort. Leave with tips and tricks to improve your next event while lowering your stress. Sponsored by RainFocus
Presented By:
  • Sarah Mills, Senior Manager of Event Technology for the Global Event Marketing, Splunk Inc
  • Brian Gates, SVP Marketing & Strategy, RainFocus
11:45 AM – 12:30 PM
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NEXT-GEN TECHNOLOGIES THAT TRULY RAISE THE BAR...BUT NOT THE BUDGET (YES, IT'S TRUE!)

Room: OCTAVIUS 17-19
Looking for ways to deliver more “WOW!” at your next event with the same budget as last year? Worried that choosing new technologies is cost prohibitive? Learn how events large and small are using Next Gen tech like bleeding edge LED design, laser projection, inventive LCD solutions, and video mapping on drones to create excitement and engagement . . . all at a realistic cost. Imagine that, new technology that breaks all of the rules…but not the budget. Join WorldStage on a journey into next generation, state-of-the-art technical solutions and possibilities. Sponsored by World Stage
Presented By:
2:15 PM – 3:00 PM
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GAME DESIGN FOR ENGAGEMENT: FROM POP-UPS TO ESCAPE ROOMS

Room: OCTAVIUS 17-19
Learn about the proven methodologies behind driving engagement through play and turn up the dial on interactivity. Presented by the team behind experiences for Intel, Capital One and the FDA, see how we've applied game design and innovative tech to facilitate play in everything from pop-ups and escape rooms, to team building on a global scale. Sponsored By Immersive Tech
Presented By:
3:45 PM – 4:30 PM
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CREATING BRAND WORLDS: FROM LIVE TO LIFE

Room: OCTAVIUS 17-19
Savvy brands connect with their audiences emotionally by approaching their live events as fully immersive brand worlds. This session will use case studies of events to demonstrate how to build your own brand world. Learn to create real emotion by creating a sense of wellbeing and belonging for attendees. From theme creation through execution, we’ll show you how to engage with all of your attendees’ senses and tie together every detail. Sponsored By Impact XM
Presented By:

Thursday | May 16

10:15 AM – 11:00 AM
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STOP MEASURING LIKE “MAD MEN” FUTURE-PROOFING THE XM INDUSTRY

Room: OCTAVIUS 17-19
What if you could measure authentic emotional connections between target audience and brand? Emotion metrics that inform strategic brand activations add KEIs (Key Emotional Impacts) to KPIs and improve ROE (Return On Emotional Connection). Learn how to lead with experience strategy to win hearts and minds AND a greater share of wallet. Sponsored By MMR Live
Presented By:
11:45 AM – 12:30 PM
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NAVIGATING THE CONNECTED CONSUMER EXPERIENCE

Room: OCTAVIUS 17-19
Assess the current state of your brand experiences against master frameworks designed by Forrester and McKinsey. By studying the principles that have implemented across almost three dozen Fortune 500 brands including BMW, Allstate and Molson, we’ll reveal which strategies and processes helped those companies succeed with experience marketing, and how you can implement, test and scale their findings and approaches within your organization. Sponsored By Limelight Platform
Presented By:
2:00 PM – 2:45 PM
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TACTICAL XM SOLUTIONS

Room: OCTAVIUS 17-19
As leaders in Experiential Marketing, we acknowledge engagement is the ultimate connector of a brand. Connecting directly with consumers, utilizing multiple disciplines, makes the difference today. Engaging where they live, work and play on their terms, experiencing your brand, results in a visceral response that delivers quantifiable results. Hear how engagement delivers for brands and how it will deliver for you and your brand too. SPonsored By Lime Media
Presented By: