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Wednesday | May 15

9:45 AM – 10:30 AM
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EVENTS WITH HEART: INSIDE T-MOBILE’S LAST-MINUTE DECISION TO HOST ITS BIGGEST ANNUAL EVENT IN PUERTO RICO

Room: OCTAVIUS 21-23
Producing a major corporate event on an island still recovering from hurricane devastation would be a daunting proposition for most companies. T-Mobile did it with a sense of style and purpose at its annual Winners Circle event. Follow the T-Mobile team on their journey to take one of their biggest events, touching over 1,500 attendees, to an island that is still recovering from the devastation left by Hurricane Maria in 2017. Learn why producing events on an island (or other remote location) can be an incredibly effective way of localizing an experience, motivating and inspiring employees and giving back to a community in need. Go inside the production story to understand how the team balanced the needs of headline entertainment with the anticipated and unforeseen logistical challenges they encountered. See how CSR components were integrated throughout the show—and why they resonated with attendees
Presented By:
10:45 AM – 11:30 AM
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AT&T + ESPORTS: BUILDING HUMAN CONNECTIONS THROUGH NON-TRADITIONAL SPORTS

Room: OCTAVIUS 21-23
Esports is the fastest growing global sports phenomenon in history that marketers might know the least about. In this fireside chat, hear from leaders in this fast-moving space as they share their candid perspective on the nuances of the esports universe: what it is, who participates, why brands are adding esports to their overall sports marketing mix. Learn how AT&T is engaging this massive and growing audience of men and women both on and offline, and what’s required to stay one step ahead of the game with a sport that has invented a new way for fans and athletes (gamers) to play, watch and support their passion.
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11:45 AM – 12:30 PM
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6 WAYS TO CREATE MEANINGFUL, PERSONALIZED B-TO-B EXPERIENCES WITH CISCO LIVE!

Room: OCTAVIUS 21-23
Smart b-to-b marketers know that personalization is the key to unlocking deep engagement with b-to-b customers and prospects alike. In this session, you’ll learn how Cisco’s flagship global event, Cisco Live, is leveraging omnichannel marketing, technology and data insights to create meaningful, highly customized experiences before, during and after the event—experiences that drive behavior, surprise and delight customers and create stronger emotional connections to its brand and events. See how you can use persona data and key customer “careabaouts” to craft personalized customer journeys and marketing campaigns that accelerate the buying cycle and drive business impact.
Presented By:
2:15 PM – 3:00 PM
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HOW TO CREATE SMART, SCALABLE ACTIVATION STRATEGIES

Room: OCTAVIUS 21-23
Sometimes a great activation idea can get in the way of a strategic one. In this session, you will learn how to craft an event strategy that maps your marketing goals to your best activation ideas (and not the other way around). Learn what key questions you should be asking to stay on course as you plan your event. Get better at getting to the “why” of your events, asking smarter and more revealing questions in your RFPs and aligning every piece of your activation to a clear objective. Discover the best ways to scale your strategies and your budgets. Become a master at weaving strategic thinking into everything you do.
Presented By:
  • Laura Lovas, Executive Director-Strategic Partnerships & Events, ABC
3:45 PM – 4:30 PM
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INTERNAL EVENTS: HOW TO TELL (MANY) BRAND STORIES AT ONE EMPLOYEE EVENT

Room: OCTAVIUS 21-23
How do you create a clear and captivating narrative when you have not just one brand story to tell, but more than 30? In this session, learn how Marriott transforms a single internal employee event—its biannual Americas Leadership Summit—into an immersive platform that effectively communicates the unique personalities of 30-plus brands. Get tips on how to distill sub-brand value propositions into a concise, dynamic and entertaining experience that will resonate with attendees. And walk away with a “multi-brand” blueprint you can apply to your own conferences that will help you construct and program your show’s content in a way that makes every brand the star.
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Thursday | May 16

10:15 AM – 11:00 AM
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STORE COMMUNITY EVENTS: LESSONS FROM DICK’S SPORTING GOODS

Room: OCTAVIUS 21-23
With the rise of the digital age, the retail industry relies now, more than ever, on experiential marketing. Go inside Dick’s Sporting Goods’ strategic playbook for a look at how this retail success story is bucking the trend and growing like gangbusters through a thoughtful blend of grand opening celebrations, athlete appearances, mobile tours and community events. Learn how to drive mass community awareness, foot traffic, memorable brand experiences and cultivate loyalty in critical markets for your brand. Walk away with tips you can apply to a wide range of local and national activations.
Presented By:
  • Dave Natale, Director, Community Marketing, Dick's Sporting Goods
  • Matthew Cox, VP-Sales & Marketing, retailcomm
11:45 AM – 12:30 PM
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THE NEW SHAREHOLDER MEETING

Room: OCTAVIUS 21-23
Long-running conferences can sometimes run into long-running ruts. Sit down with Walmart’s master of reinvention to learn how his team keeps the brand’s annual Shareholder Meeting current and competitive in an increasingly cluttered space. Learn what engagement strategies and technologies the brand is deploying to enhance the shareholder and employee experience for its 14,000-plus attendees. Get ideas on how to keep your biggest annual events fresh year to year. Bonus: This chat will be just days away from Walmart’s 2019 event, so get ready for a rare preview into what’s on the agenda, and what attendees will be taking about days after the show.
Presented By:
2:00 PM – 2:45 PM
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FAMILY-FRIENDLY ACTIVATIONS: EVENTS THAT KIDS CRAVE AND PARENTS LOVE

Room: OCTAVIUS 21-23
Forget everything you know about book signing events. In this session, we take you inside the wildly popular “Diary of a Wimpy Kid” franchise to learn how an innovative eight-city bus tour and trivia show engaged series fans—and their parents—in equal measure. Learn how to craft fun family-friendly event strategies that make getting there worth the effort. Get a better understanding of what drives school-age children to become loyal fans, and what motivates parents to support their kids’ favorite books, characters and products. Get the lowdown on what you need to know to market to kids and families with privacy and appropriate marketing tactics top of mind.
Presented By:
3:00 PM – 3:45 PM
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ALCON’S TIPS FOR SMARTER DATA COLLECTION—AND DATA ‘ACTION’—STRATEGIES

Room: OCTAVIUS 21-23
Data gives us insights from the past, but can it help us build greater value for the future? That depends on how you use it. Learn how to design a data collection strategy that will inform and enhance your live events and ultimately heighten the experience for your audience. Learn how to uncover a multitude of data points at each stage of your attendee’s on-site experience to help define and impact your event’s success. See real-world case studies that illustrate what data to collect, and how that data can be used to create a more meaningful connection with your attendees.
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