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Tuesday | May 14

2:30 PM – 4:30 PM
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WORKSHOP: BANDS AND BRANDS: MAKING BEAUTIFUL MUSIC TOGETHER

Room: OCTAVIUS 21-23
There may be no more powerful device in the event marketer’s toolkit than music. It excites a crowd. It stirs emotions. And it creates connections between once-in-a-lifetime moments and your brand. But music partnerships are an increasingly crowded and evolving space to navigate. In this session, we’re turning it up to 11 to give you the tools and insights you need to develop smart and authentic artist partnerships, and use music in highly personalized (and legal) ways across your entire portfolio. You will learn:

  • How to carve out equity and mind share at today’s hottest music festivals
  • How to partner creatively and effectively with bands and music artists
  • How to get song clearances and rights for digital content and live experiences
  • Insights and advice from some of the leading brand + artist partnerships in the industry
  • Forecasts on the future of the music business and how it will impact events
  • Technology tools and trends to help you personalize your events based on musical preferences
  • Insights from music artists on what makes a brand partnership worthwhile—for them
  • Presented By:

    Wednesday | May 15

    9:45 AM – 10:30 AM
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    2020 FUTURECAST WITH IBM: PREDICTIONS ON THE FUTURE OF EXPERIENCE MARKETING

    Room: JULIUS 1-4
    We’re living in a digital age that’s driven many consumers to crave analog experiences more than ever. In this session, IBM will give you a taste of the cutting-edge technology that’s infiltrating events today, and the tech that will drive the industry in the future. Then we’ll flip the script and talk about striking the right balance between analog and digital engagements, and how the synergy between the two will become the sweet spot for best-in-class experiences. Get a sneak preview of some of the new IBM technologies you might use someday, like natural language tool Project Debater, and how technology will be leveraged in the future to create more bespoke content and personalized live experiences.
    Presented By:
    • Erin McElroy, Program Director of Marketing Innovation, IBM
    10:45 AM – 11:30 AM
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    HOW MICROSOFT FOSTERS DIVERSITY AND INCLUSION AT EVENTS

    Room: JULIUS 1-4
    One of the industry’s most pressing issues is also one of the most challenging to navigate. Get a behind-the-scenes look at how Microsoft is refining and prioritizing its diversity practices across its entire organization—and how those practices translate at its events. Learn what steps you can take to build a thoughtful diversity and inclusion program at your organization, how to move your best intentions into action and what common pitfalls to avoid along the way. Walk away with the tools you need to start creating a more inclusive culture and event practice, and then join the conversation for more insights at our diversity and inclusion panel at 11:45.
    Presented By:
    • Kati Quigley, Senior Director-Marketing Communications, Microsoft
    11:45 AM – 12:30 PM
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    DIVERSITY AND INCLUSION BEST PRACTICES: PANEL AND DISCUSSION

    Room: JULIUS 1-4
    Marketers under pressure to find a “token” person for their next panel are missing the point. In this panel, we’ll unpack the tough and thorny questions everyone has about diversity and inclusion: what it really means, how to create authentic and effective inclusion initiatives that foster fair representation across the stage and the entire event organization and what steps to take to foster a culture—and a mandate—of inclusion across your company. Bring your toughest questions and scenarios.
    Presented By:
    • Kati Quigley, Senior Director-Marketing Communications, Microsoft
    • Lori Ann Pope, Head of Event Marketing, Global Small Business Group, Facebook
    • Shenique Coston, VP-Experiential, Empire State Development
    2:15 PM – 3:00 PM
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    GURU CHAT: 20x200 FOUNDER JEN BEKMAN

    Room: JULIUS 1-4
    In this “I/O” (Inside the industry/Outside the industry) chat, brand marketer Kim Whinna Cottrell sits down with 20x200 Founder Jen Bekman to discuss the growing intersection between the art world and the event world. They’ll explore how—and why—gallery-style events are on the rise, and why artists and brands are striking more creative and collaborative partnerships than ever before. Listen in for a candid insider’s perspective on what’s new in the art world and how it will inform live experiences in the years to come.
    Presented By:
    3:45 PM – 4:30 PM
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    TRANSFORMING A DIGITAL EXPERIENCE INTO A LIVE EVENT WITH THE NEW YORK TIMES

    Room: JULIUS 1-4
    Digital products and online content create a unique marketing opportunity when it comes to creating face-to-face engagements. In this session we show you how to translate your brand, your digital content and your thought leaders into vibrant centerpieces of live events. From podcasts and social media to blogs and other digital formats, you’ll learn what technologies can help you connect your digital brands and assets IRL for a unifying and memorable experience. See it all in context through several New York Times case studies including the New Work Summit, New Rules Summit, Global Leaders' Collective Inaugural Meeting and more.
    Presented By:
    4:45 PM – 5:30 PM
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    J.P. MORGAN’S GUIDE TO BUILDING EVENT KPI PROGRAMS

    Room: JULIUS 1-4
    Key Performance Indicators can make or break your ability to get event budgets approved year over year. Learn how to break through the marketing jargon and listen in as JPMorgan Chase shares a chapter from its proven playbook on crafting meaningful KPIs for experiential programs. Get an in-depth look at J.P. Morgan’s proprietary “Scorecard,” and learn how the bank develops and deploys its KPIs across its portfolio of events. Discover how to focus on the KPIs that will best support your programs—and your objectives.
    Presented By:
    • Ariel Johnson Lin, Executive Director, Sports & Entertainment, J.P. Morgan Chase
    • Frank Nakano, Managing Director-Sports & Entertainment, J.P. Morgan Chase
    • Trish Rexroth, Executive Creative Director, On Board Experiential

    Thursday | May 16

    10:15 AM – 11:00 AM
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    GDPR, DATA AND PRIVACY BEST PRACTICES FOR EVENT MARKETERS

    Room: JULIUS 1-4
    It’s one of the most talked about—and most feared—topics in the event industry right now. General Data Protection Regulation (GDPR) requires that businesses protect the personal data of their customers and consumers. In this session, we will break down GDPR compliance and explain what it means to event marketers doing business in the U.S. and abroad. Learn what measures you need to take to make sure your event programs are compliant, and hear how Microsoft is supporting its global event teams. Get up to speed on the latest data privacy rules and regulations and leave with a checklist of actionable strategies you can deploy right away.
    Presented By:
    11:45 AM – 12:30 PM
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    AGILE EVENT MANAGEMENT TIPS FOR PR ACTIVATIONS: THE BMW VISION iNEXT WORLD FLIGHT

    Room: JULIUS 1-4
    Go where few PR events have gone before as BMW takes you on its Vision iNEXT World Flight—a one-of-a-kind automotive launch of BMW’s vision of future mobility on board a Lufthansa cargo plane bound for Munich, New York, San Francisco and Beijing. Learn about the brand’s Agile Event Management philosophy and how it enabled the company to seize a press event idea on the fly and bring it to market quickly. Learn how to create an infrastructure in your event organization that allows for agility and action, and how to amplify your PR events in innovative and disruptive ways.
    Presented By:
    • Ingo Wirth, Head of Corporate Communications for MINI & BMW Motorrad, MINI, BMW Motorrad
    • Colja Dams, President/CEO, VOK DAMS Agency for Events & Live-Marketing