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Wednesday | May 15

9:45 AM – 10:30 AM
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MEGA CASE STUDY: GOOGLE AT CES 2019

Room: OCTAVIUS 1-4
Google’s CES activation, which featured a theme park-style ride, was the most talked-about brand experience at this year’s show. We’ll take you inside the strategic thinking, development process and the logistical hurdles the brand navigated to bring its activation to life. It’s a case study in how industry leaders are reinventing and disrupting experiential marketing to meet today's technological and cultural climate. And as TechCrunch said: "The work and engineering that went into this—and the quality of what they built for something that’ll only be here for a few days—is seriously absurd." Fasten your seatbelts for this one, folks.
Presented By:
  • Andrew Rossi, Business Lead, Google Events + Experiences
  • Marcelo Alba, Creative Strategy for Events and Experiences, Google Events + Experiences
  • Robin Lickliter, Chief Experience Officer, Sparks
10:45 AM – 11:30 AM
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UNDER ARMOUR SEMINAR: THE ESSENTIALS OF COLLABORATIVE SPORTS PARTNERSHIPS

Room: OCTAVIUS 1-4
With an industry-leading roster of athlete partnerships and a thriving portfolio of sports activations, Under Armour knows a thing or two about making sports fans brand fans. In this session, we will break down the keys to collaborative sports partnerships—insights that will help you craft the right activation strategies, partnerships and sponsorship deals for your brand. Learn what today’s sports fans crave, and what criteria to use when looking for your own sports partner. Get real-world insights on how to integrate your sports investments across everything from product design to event activation, and how to infuse a level of meaning and purpose into your partnerships.
Presented By:
11:45 AM – 12:30 PM
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MUSIC SPONSORSHIPS: HOW TO PARTNER EFFECTIVELY WITH BANDS AND MUSIC ARTISTS

Room: OCTAVIUS 1-4
Music sponsorships topped $1.5 billion in 2018, making it one of the fastest growing sectors of the industry. Get up to speed on the brand partnership opportunities that span the music industry today and what brands and artists should be looking for in a successful relationship. Get a behind-the-scenes look at several recent Uber campaigns that illustrate the nuances and best practices of today’s modern music sponsorships. Hear expert perspectives on where music sponsorships are going, plus helpful tips on how to engage, where to look for new talent and what you need to know to craft a deal that works for your brand—and the band.
Presented By:
  • Zach Zimmerman, Global Business Development Manager, Music and Entertainment, Uber Technologies, Inc.
  • Kacie Lehman, SVP Partnerships, MAC Presents
2:15 PM – 3:00 PM
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POWER PANEL: THE 2019 DREAM TEAM PANEL

Room: OCTAVIUS 1-4
Our March cover story comes alive as our inaugural B-to-B Dream Team comes together to discuss top trends, best practices and the future of the event discipline. Come experience some of the sharpest minds in b-to-b events, hear candid comments on face-to-face marketing and walk away inspired and excited about the future of your events.
Presented By:
3:45 PM – 4:45 PM
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PANEL DISCUSSION: WOMEN IN EVENTS

Room: OCTAVIUS 1-4
A new annual addition to EMS, this candid panel invites some of the industry’s top brand-side women to sound off and weigh in on what’s working, what’s not and what lies ahead for smart, hardworking women in the industry. In this special one-hour super-session, we’ll talk career advancement, salary negotiation, diversity and representation, discrimination and how to craft an event career that puts women on track to earn fair and meaningful leadership positions. Bring your burning questions to this engaging and interactive panel because… we’re going there.
Presented By:

Thursday | May 16

10:15 AM – 11:00 AM
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TWITTER UNPLUGGED: B-TO-C STRATEGIES FOR B-TO-B EVENTS

Room: OCTAVIUS 1-4
Customers are consumers at the end of the day so it makes good sense that b-to-b events appeal to the b-to-c spirit. Twitter’s event team takes the stage in this candid panel to discuss the way it approaches its b-to-b events, and what inspires its consumer-centric activations. Hear about how the team uses insights from its consumers and their communities to craft activation ideas, and how it Twitter’s global offices serve as inspiration the brand’s lively and modern event environments. Hear first-hand how this team is structured and how it optimizes itself for maximum creativity and productivity.
Presented By:
2:00 PM – 2:45 PM
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HIGH-TECH EVENTS FOR HIGH-TECH AUDIENCES: THE SAMSUNG DEVELOPER CONFERENCE

Room: OCTAVIUS 1-4
Few event attendees are as tech-savvy as developers. In order to stand out in the increasingly crowded world of developer conferences, Samsung created an event that armed attendees with what they needed to know to stay at the forefront of their own industry. Learn what strategies the team used to engage a wide variety of attendees, including developers, technologists, business leaders, innovators, designers and content creators. Find out how a mix of formats ranging from tech talks to leader panels to hands-on labs to product launches, empowered attendees with the training, practical advice and inspiration they craved. Get a better understanding of what moves and motivates this high-tech audience and how to craft events that can effectively compete for their time, loyalty and attention.
Presented By: