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Tuesday | May 14

8:00 AM – 6:30 PM
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REGISTRATION HOURS

Room: JULIUS BALLROOM FOYER
8:30 AM – 10:30 AM
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SOLD OUT: ADD-ON EXPERIENCE: MORNING TOUR OF THE ZAPPOS HQ EXPERIENCE

Room: ZAPPOS HQ SHUTTLES DEPART AT 8:30 FROM THE ENTRANCE BY THE COLOSSEUM
Come get a taste of the Zappos brand experience at the company’s corporate campus! Join a guided tour with fellow EMS attendees that brings to life the story of the Zappos brand, culture and campus. Additional $75 fee includes transportation to/from Caesars. Pre-registration required. No walk-ups will be accepted.
9:30 AM – 11:00 AM
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ADD-ON EXPERIENCE: AXE THROWING EXCURSION

Room: AXE MONKEYS SHUTTLES DEPART AT 9:30 FROM THE ENTRANCE BY THE COLOSSEUM
Axe throwing isn’t just for lumberjacks. Come network with your peers as you learn to throw axes—yes, we said axes. You’ll have a great time competing against other EMS attendees–both men and women–at Las Vegas’ premier indoor axe throwing venue, Axe Monkeys. Additional $75 fee includes transportation to/from Caesars. Pre-registration required. No walk-ups will be accepted.
9:30 AM – 12:15 PM
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ADD-ON EXPERIENCE: TOPGOLF

Room: TOPGOLF SHUTTLES DEPART AT 9:30 FROM THE ENTRANCE BY THE COLOSSEUM
It’s been called ‘the breath of fresh air’ the game of golf has needed… and we’re taking over six bays at this high-tech driving range experience. Come join fellow EMS attendees for some swings, and most importantly, to just have fun. Includes transportation to and from Topgolf from Caesars. Cost: $100. Limited space is available. Pre-registration required. No walk-ups will be accepted. Shuttles will depart Caesars at 9:30am from the entrance by the Colosseum (near the Planet Hollywood Restaurant, located between the Colosseum and the Forum Shops.)
11:30 AM – 5:30 PM
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EMS EXECUTIVE FORUM ON EVENT STRATEGY

Room: OCTAVIUS 1-4
Our pre-conference Executive Forum will bring together the industry’s most innovative brand marketers. You’ll discuss today’s most pressing issues with the brightest marketing minds, trendsetters, and decision makers. The Executive Forum is designed to advance the way organizations approach, develop and execute event strategies.

Separate registration required. Open to brand-side marketers only. Sign up here. Cost: $795 standalone. $395 with EMS.
Presented By:
  • Josh Arnold, Experiential Marketing Manager, General Mills
  • Bob Bejan, General Manager, Global Events, Production Studios & Marketing Community, Microsoft
  • Justin Boone, VP, Creative Strategy, MAS Event + Design
  • Alyson Griffin, VP of Marketing, Intel
  • Nicola Kastner, Head of Global Event Strategy, SAP
  • Kim Kopetz, EVP, Marketing & Strategy, Opus Agency
  • Beth Malafa, Head of Global Events, Under Armour
  • Leasa Mayer, EVP, Strategic Partnerships, Opus Agency
  • Erin McElroy, Program Director of Marketing Innovation, IBM
  • Zachary Papale, Global Head of Experiential Marketing & Brand Partnerships, YouTube
  • Alex Sapiz, VP, Global Events, Cisco
  • Shawn Silverman, SVP, Brand Marketing and Events, Comedy Central/Paramount Network/TV Land
  • Jamey Sunshine, Experiential Marketing Team Leader, Nestlé
1:30 PM – 4:30 PM
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WORKSHOP: EXPERIENTIAL MARKETING 101

Room: OCTAVIUS 7-11
Back by popular demand after a national tour spanning four cities attended by more than 1,000 marketers—and updated with 100% new case studies—our “intro” class on experiential marketing is designed for up-and-coming event marketers, or those who might be seasoned in other areas of marketing but new to this industry. In this rapid-fire afternoon master class presented by EM editors, attendees will get:

  • Perspective: Inside the rise of experiential marketing and its role in the 2019 marketing mix
  • Insights: How top brands and agencies are evolving their event and experiential campaigns
  • Ideas: Exclusive overviews of experiential strategies, event research and industry trends
  • Best Practices: What successful experiential brands and event marketers have in common
  • Check lists: The 16 core types of campaigns, the top KPIs you should be measuring, and more
  • Trends: The top trends and keywords impacting the industry in 2019
  • Examples: Steal-worthy ideas from the most expansive case study library on the planet
  • Peer-to-Peer Advice: Real-time tips and questions answered by a panel of brand-side marketers
  • Practice: A fun, collaborative workshop exercise designed to reinforce what you’ve learned
  • Presented By:
    2:30 PM – 4:30 PM
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    WORKSHOP: BANDS AND BRANDS: MAKING BEAUTIFUL MUSIC TOGETHER

    Room: OCTAVIUS 21-23
    There may be no more powerful device in the event marketer’s toolkit than music. It excites a crowd. It stirs emotions. And it creates connections between once-in-a-lifetime moments and your brand. But music partnerships are an increasingly crowded and evolving space to navigate. In this session, we’re turning it up to 11 to give you the tools and insights you need to develop smart and authentic artist partnerships, and use music in highly personalized (and legal) ways across your entire portfolio. You will learn:

  • How to carve out equity and mind share at today’s hottest music festivals
  • How to partner creatively and effectively with bands and music artists
  • How to get song clearances and rights for digital content and live experiences
  • Insights and advice from some of the leading brand + artist partnerships in the industry
  • Forecasts on the future of the music business and how it will impact events
  • Technology tools and trends to help you personalize your events based on musical preferences
  • Insights from music artists on what makes a brand partnership worthwhile—for them
  • Presented By:
    2:30 PM – 4:30 PM
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    WORKSHOP: CONTENT CREATION BASICS FOR EVENT MARKETERS

    Room: OCTAVIUS 14-16

    INDUSTRY ON FYRE – HOW CONTENT IS FUELING EXPERIENTIAL MARKETING

    

    A content focused workshop on the intertwined world of events, social, digital, production and the power that permeates it all.


    WORKSHOP SCHEDULE

     

    2:30 – IF YOU’RE NOT CREATING CONTENT YOU DON’T EXIST 

    In the last five years, changes in the way people create, consume and share content has changed the Experiential rulebook. Motive CEO Matt Statman and Motive Made Studios ECD, Greg Hadden present.

     

    2:45 – FIELD REPORTS 

    A curated field of industry leaders take you step-by-step through some of the most interesting and innovative event-for-content initiatives in the industry. Spinifex CEO, Ben Casey, walks us through one of the most lauded content projects of 2018: Elton John’s “Farewell Yellow Brick Road” Global Launch. Motive GCD, Spencer Trierwiler describes running Mt Dew’s All Star activation – a real time, content generating machine starring Kevin Hart and a cadre of NBA stars. The session is topped off with a surprise guest.

     

    3:20 – FYRE SIDE CHAT WITH SPECIAL GUEST ANDY KING – HOW CONTENT FANNED THE FYRE FESTIVAL PHENOMENON

    Easily the most popular character involved in the now-notorious Fyre Festival, events-industry veteran (and human meme) Andy King provides an insider’s view on how content fanned the flames to create one of the most talked about events in a generation. 

     

    4:00 – PRIVATE ISLANDS & SAD CHEESE SANDWICHES – EXPERIENTIAL STORYTELLING IN A CONTENT WORLD 

    We no longer tell stories about an event – we create experiences that tell stories. Greg Hadden proposes why storytelling for events is both a strategic and improvisational art with unique risks and rewards.

     

    4:10 – THE LONG VIEW – EXPERT PANEL

    A mix of today’s marketing experts debate how content will continue to affect experiential marketing.

    Presented By:
    4:30 PM – 6:30 PM
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    BRAINDATES: ONE-ON-ONE CHATS AND GROUP DISCUSSIONS YOU JOIN OR CREATE

    Room: LEFT MIDDLE OF EXHIBIT HALL
    This year, we are excited to help attendees spend more time with one another with Braindates—the collaborative learning platform that enables attendees to learn from each other. Braindates are one-on-one or small group conversations that you get to book with others leading up to and during the Summit. Name a topic you want to discuss and others can jump into your Braindate. Or, look for a Braindate that interests you and join it. You can also go one-on-one with a fellow attendee you’d love to chat with. The Braindate lounge will be open throughout the show. We even have a special block of poolside Braindates planned for May 16th. Hello, sunshine! The Braindates platform is now open so make a list of what you want to talk about, learn about and share at the show—and we’ll see you at the Braindate lounge! Go to emsummit.braindate.com to get started. Need more guidance? Don’t hesitate to reach out: EMSummit@braindate.com
    4:30 PM – 5:15 PM
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    FIRST TIMER ORIENTATION & MIXER

    Room: HIGHMARK HUB (EXHIBIT HALL JULIUS BALLROOM 9-25)
    Join other EMS first-timers for a cocktail and an overview focused on the agenda, choosing the right sessions and how to successfully navigate, network and get the most out of EMS.
    4:30 PM – 6:30 PM
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    OPENING RECEPTION

    Room: EXHIBIT HALL JULIUS BALLROOM 9-25
    It’s the first night of the Summit—a time for mingling, networking and cocktails. The EMS Opening Reception is your chance to reconnect with colleagues and meet new industry peers. This is a “can’t miss” opportunity to trade business cards, meet with new product and services suppliers and just plain “hang out” with the industry’s latest and greatest. Come early and stay late. (Admission to reception included with EMS registration.)
    4:45 PM – 5:30 PM
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    EXECUTIVE FORUM RECEPTION

    Room: TRIBUNE
    *Exclusive to Executive Forum attendees and guests
    4:45 PM – 4:55 PM
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    MY DRINK JUST WENT VIRAL—HOW TO ENGAGE ANY AUDIENCE WITH ‘BEV-TOP MEDIA’

    Room: EVENTTECH VILLAGE MAIN STAGE JULIUS BALLROOM 9-25
    Hear how to use “beverage-top media” to get any crowd buzzing—from big name consumer brand activations to b-to-b events and trade shows. With flexible app integrations and customized real-time content, Ripples’ innovative technology lets event marketers make an impact with huge DOI (delight on investment). Takes place on the EventTech Village stage in the exhibit hall.
    Presented By:
    4:45 PM – 5:05 PM
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    TECHTOURS WITH EVENT MARKETER

    Room: BLUEMEDIA DOME EXHIBIT HALL JULIUS BALLROOM 9-25
    Our popular guided tours provide easy access to quick tech overviews in the EventTech Village. This tour: Event Management Tools. Check out platforms and products for making it easier to manage your portfolios. Tour hosted by EM’s Jeff Fortmann and Roarke Dowd and begins at the bluemedia dome (back left corner of exhibit hall).
    5:05 PM – 5:15 PM
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    HOW BETTER EVENT COMMUNICATION LEADS TO BETTER EVENT EXPERIENCES

    Room: EVENTTECH VILLAGE MAIN STAGE JULIUS BALLROOM 9-25
    Learn how better event communication leads to a better overall event experience. Successful experiential events start with effective internal team communications. See how WorkTrips event communication tool enables your sales team to focus on better customer engagements at your events—and your events team to be more strategic, creative and proactive. Takes place on the EventTech Village stage in the exhibit hall.
    Presented By:
    5:15 PM – 5:35 PM
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    TECHTOURS WITH EVENT MARKETER

    Room: BLUEMEDIA DOME EXHIBIT HALL JULIUS BALLROOM 9-25
    Our popular guided tours provide easy access to quick tech overviews in the EventTech Village. This tour: Event Management Tools. Check out platforms and products for making it easier to manage your portfolios. Tour hosted by EM’s Jeff Fortmann and Roarke Dowd and begins at the bluemedia dome (back left corner of exhibit hall).
    5:25 PM – 5:35 PM
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    THE POWER OF AI CHAT: OPEN AN AMAZING MARKETING CHANNEL

    Room: EVENTTECH VILLAGE MAIN STAGE JULIUS BALLROOM 9-25
    Get a practical review of the process and timeline to build an event chatbot (it is weeks, not months), what insights and BPI your chatbot partner should provide—and the questions you should ask any vendor when considering a chatbot. The key focus of this presentation will be showing how innovative companies are integrating chatbots in multiple channels (SMS, on their websites, even in existing apps) to leverage the power of AI. Takes place on the EventTech Village stage in the exhibit hall.
    Presented By:
    5:45 PM – 5:55 PM
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    REINVENT HOW YOU DO EVENT MANAGEMENT WITH EVENTBOSS

    Room: EVENTTECH VILLAGE MAIN STAGE JULIUS BALLROOM 9-25
    Learn how the industry’s newest productivity app, EventBoss, is reinventing the way event management gets done by centralizing the planning, management, and analysis of the entire event lifecycle. By handling most field and office tasks right inside of the app, the time spent on event management goes down, the quality of information goes up, and event goals become more achievable. Takes place on the EventTech Village stage in the exhibit hall.
    Presented By:
    5:45 PM – 6:10 PM
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    TECHTOURS WITH EVENT MARKETER

    Room: BLUEMEDIA DOME EXHIBIT HALL JULIUS BALLROOM 9-25
    Our popular guided tours provide easy access to quick tech overviews in the EventTech Village. This tour: Event Management Tools. Check out platforms and products for making it easier to manage your portfolios. Tour hosted by EM’s Jeff Fortmann and Roarke Dowd and begins at the bluemedia dome (back left corner of exhibit hall).
    6:05 PM – 6:15 PM
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    ACTIVATION WI-FI: MORE THAN JUST A CONNECTION

    Room: EVENTTECH VILLAGE MAIN STAGE JULIUS BALLROOM 9-25
    The world of event Internet connectivity is changing in realtime and you need to get an update. Come learn about TOURtech's Wi-Fi and Internet connectivity solutions for all experiential marketing activations... and ways to utilize your connectivity to help engage your attendees, and get valuable data and analytics. Takes place on the EventTech Village stage in the exhibit hall.
    Presented By:
    7:00 PM – 11:00 PM
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    SOLD OUT: EX AWARDS GALA AND AFTER PARTY

    Room: OCTAVIUS BALLROOM 24-25 AND FOYER
    What started as the Oscars of event marketing has turned into the industry’s Golden Globes–600 of the world’s best marketers get rowdy as they celebrate the best campaigns of the year. Cost: $375 includes dinner, awards program and after-party. Tables of 10 also available. Note that an Ex Award ticket is not included in any attendee/speaker registration and must be purchased separately.
    7:00 PM – 8:00 PM
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    ADD-ON EXPERIENCE: SOULCYCLE GROUP CLASS

    Room: WYNN PLAZA: 3131 S LAS VEGAS BLVD, SUITE 207
    Get your sweat on while you get to know your fellow EMS attendees at our group SoulCycle class. Additional $55 fee includes one-hour class, Fiji water and shoe rental. Studio is located at Wynn Plaza: 3131 S Las Vegas Blvd, Suite 207. Attendees provide their own transportation. (Spaces are limited. Pre-registration required.)
    7:30 PM – 9:30 PM
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    ADD-ON EXPERIENCE: RETRO VEGAS NIGHT WITH DONNY & MARIE

    Room: FLAMINGO LAS VEGAS HOTEL
    Grab the sparkliest outfit in the Caesars gift shop and join your fellow EMS attendees on a retro date at one of Las Vegas’ most iconic hotels and Sin City’s most popular shows: Donny & Marie. Tickets: $121. Show starts at 7:30 p.m. at the Flamingo. (Spaces are limited. Pre-registration required.)