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Tuesday | May 14

8:00 AM – 6:30 PM
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REGISTRATION HOURS

Room: JULIUS BALLROOM FOYER
8:30 AM – 10:30 AM
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SOLD OUT: ADD-ON EXPERIENCE: MORNING TOUR OF THE ZAPPOS HQ EXPERIENCE

Room: ZAPPOS HQ SHUTTLES DEPART AT 8:30 FROM THE ENTRANCE BY THE COLOSSEUM
Come get a taste of the Zappos brand experience at the company’s corporate campus! Join a guided tour with fellow EMS attendees that brings to life the story of the Zappos brand, culture and campus. Additional $75 fee includes transportation to/from Caesars. Pre-registration required. No walk-ups will be accepted.
9:30 AM – 11:00 AM
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ADD-ON EXPERIENCE: AXE THROWING EXCURSION

Room: AXE MONKEYS SHUTTLES DEPART AT 9:30 FROM THE ENTRANCE BY THE COLOSSEUM
Axe throwing isn’t just for lumberjacks. Come network with your peers as you learn to throw axes—yes, we said axes. You’ll have a great time competing against other EMS attendees–both men and women–at Las Vegas’ premier indoor axe throwing venue, Axe Monkeys. Additional $75 fee includes transportation to/from Caesars. Pre-registration required. No walk-ups will be accepted.
9:30 AM – 12:15 PM
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ADD-ON EXPERIENCE: TOPGOLF

Room: TOPGOLF SHUTTLES DEPART AT 9:30 FROM THE ENTRANCE BY THE COLOSSEUM
It’s been called ‘the breath of fresh air’ the game of golf has needed… and we’re taking over six bays at this high-tech driving range experience. Come join fellow EMS attendees for some swings, and most importantly, to just have fun. Includes transportation to and from Topgolf from Caesars. Cost: $100. Limited space is available. Pre-registration required. No walk-ups will be accepted. Shuttles will depart Caesars at 9:30am from the entrance by the Colosseum (near the Planet Hollywood Restaurant, located between the Colosseum and the Forum Shops.)
11:30 AM – 5:30 PM
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EMS EXECUTIVE FORUM ON EVENT STRATEGY

Room: OCTAVIUS 1-4
Our pre-conference Executive Forum will bring together the industry’s most innovative brand marketers. You’ll discuss today’s most pressing issues with the brightest marketing minds, trendsetters, and decision makers. The Executive Forum is designed to advance the way organizations approach, develop and execute event strategies.

Separate registration required. Open to brand-side marketers only. Sign up here. Cost: $795 standalone. $395 with EMS.
Presented By:
  • Josh Arnold, Experiential Marketing Manager, General Mills
  • Bob Bejan, General Manager, Global Events, Production Studios & Marketing Community, Microsoft
  • Justin Boone, VP, Creative Strategy, MAS Event + Design
  • Alyson Griffin, VP of Marketing, Intel
  • Nicola Kastner, Head of Global Event Strategy, SAP
  • Kim Kopetz, EVP, Marketing & Strategy, Opus Agency
  • Beth Malafa, Head of Global Events, Under Armour
  • Leasa Mayer, EVP, Strategic Partnerships, Opus Agency
  • Erin McElroy, Program Director of Marketing Innovation, IBM
  • Zachary Papale, Global Head of Experiential Marketing & Brand Partnerships, YouTube
  • Alex Sapiz, VP, Global Events, Cisco
  • Shawn Silverman, SVP, Brand Marketing and Events, Comedy Central/Paramount Network/TV Land
  • Jamey Sunshine, Experiential Marketing Team Leader, Nestlé
1:30 PM – 4:30 PM
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WORKSHOP: EXPERIENTIAL MARKETING 101

Room: OCTAVIUS 7-11
Back by popular demand after a national tour spanning four cities attended by more than 1,000 marketers—and updated with 100% new case studies—our “intro” class on experiential marketing is designed for up-and-coming event marketers, or those who might be seasoned in other areas of marketing but new to this industry. In this rapid-fire afternoon master class presented by EM editors, attendees will get:

  • Perspective: Inside the rise of experiential marketing and its role in the 2019 marketing mix
  • Insights: How top brands and agencies are evolving their event and experiential campaigns
  • Ideas: Exclusive overviews of experiential strategies, event research and industry trends
  • Best Practices: What successful experiential brands and event marketers have in common
  • Check lists: The 16 core types of campaigns, the top KPIs you should be measuring, and more
  • Trends: The top trends and keywords impacting the industry in 2019
  • Examples: Steal-worthy ideas from the most expansive case study library on the planet
  • Peer-to-Peer Advice: Real-time tips and questions answered by a panel of brand-side marketers
  • Practice: A fun, collaborative workshop exercise designed to reinforce what you’ve learned
  • Presented By:
    2:30 PM – 4:30 PM
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    WORKSHOP: BANDS AND BRANDS: MAKING BEAUTIFUL MUSIC TOGETHER

    Room: OCTAVIUS 21-23
    There may be no more powerful device in the event marketer’s toolkit than music. It excites a crowd. It stirs emotions. And it creates connections between once-in-a-lifetime moments and your brand. But music partnerships are an increasingly crowded and evolving space to navigate. In this session, we’re turning it up to 11 to give you the tools and insights you need to develop smart and authentic artist partnerships, and use music in highly personalized (and legal) ways across your entire portfolio. You will learn:

  • How to carve out equity and mind share at today’s hottest music festivals
  • How to partner creatively and effectively with bands and music artists
  • How to get song clearances and rights for digital content and live experiences
  • Insights and advice from some of the leading brand + artist partnerships in the industry
  • Forecasts on the future of the music business and how it will impact events
  • Technology tools and trends to help you personalize your events based on musical preferences
  • Insights from music artists on what makes a brand partnership worthwhile—for them
  • Presented By:
    2:30 PM – 4:30 PM
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    WORKSHOP: CONTENT CREATION BASICS FOR EVENT MARKETERS

    Room: OCTAVIUS 14-16

    INDUSTRY ON FYRE – HOW CONTENT IS FUELING EXPERIENTIAL MARKETING

    

    A content focused workshop on the intertwined world of events, social, digital, production and the power that permeates it all.


    WORKSHOP SCHEDULE

     

    2:30 – IF YOU’RE NOT CREATING CONTENT YOU DON’T EXIST 

    In the last five years, changes in the way people create, consume and share content has changed the Experiential rulebook. Motive CEO Matt Statman and Motive Made Studios ECD, Greg Hadden present.

     

    2:45 – FIELD REPORTS 

    A curated field of industry leaders take you step-by-step through some of the most interesting and innovative event-for-content initiatives in the industry. Spinifex CEO, Ben Casey, walks us through one of the most lauded content projects of 2018: Elton John’s “Farewell Yellow Brick Road” Global Launch. Motive GCD, Spencer Trierwiler describes running Mt Dew’s All Star activation – a real time, content generating machine starring Kevin Hart and a cadre of NBA stars. The session is topped off with a surprise guest.

     

    3:20 – FYRE SIDE CHAT WITH SPECIAL GUEST ANDY KING – HOW CONTENT FANNED THE FYRE FESTIVAL PHENOMENON

    Easily the most popular character involved in the now-notorious Fyre Festival, events-industry veteran (and human meme) Andy King provides an insider’s view on how content fanned the flames to create one of the most talked about events in a generation. 

     

    4:00 – PRIVATE ISLANDS & SAD CHEESE SANDWICHES – EXPERIENTIAL STORYTELLING IN A CONTENT WORLD 

    We no longer tell stories about an event – we create experiences that tell stories. Greg Hadden proposes why storytelling for events is both a strategic and improvisational art with unique risks and rewards.

     

    4:10 – THE LONG VIEW – EXPERT PANEL

    A mix of today’s marketing experts debate how content will continue to affect experiential marketing.

    Presented By:
    4:30 PM – 6:30 PM
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    BRAINDATES: ONE-ON-ONE CHATS AND GROUP DISCUSSIONS YOU JOIN OR CREATE

    Room: LEFT MIDDLE OF EXHIBIT HALL
    This year, we are excited to help attendees spend more time with one another with Braindates—the collaborative learning platform that enables attendees to learn from each other. Braindates are one-on-one or small group conversations that you get to book with others leading up to and during the Summit. Name a topic you want to discuss and others can jump into your Braindate. Or, look for a Braindate that interests you and join it. You can also go one-on-one with a fellow attendee you’d love to chat with. The Braindate lounge will be open throughout the show. We even have a special block of poolside Braindates planned for May 16th. Hello, sunshine! The Braindates platform is now open so make a list of what you want to talk about, learn about and share at the show—and we’ll see you at the Braindate lounge! Go to emsummit.braindate.com to get started. Need more guidance? Don’t hesitate to reach out: EMSummit@braindate.com
    4:30 PM – 5:15 PM
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    FIRST TIMER ORIENTATION & MIXER

    Room: HIGHMARK HUB (EXHIBIT HALL JULIUS BALLROOM 9-25)
    Join other EMS first-timers for a cocktail and an overview focused on the agenda, choosing the right sessions and how to successfully navigate, network and get the most out of EMS.
    4:30 PM – 6:30 PM
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    OPENING RECEPTION

    Room: EXHIBIT HALL JULIUS BALLROOM 9-25
    It’s the first night of the Summit—a time for mingling, networking and cocktails. The EMS Opening Reception is your chance to reconnect with colleagues and meet new industry peers. This is a “can’t miss” opportunity to trade business cards, meet with new product and services suppliers and just plain “hang out” with the industry’s latest and greatest. Come early and stay late. (Admission to reception included with EMS registration.)
    4:45 PM – 5:30 PM
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    EXECUTIVE FORUM RECEPTION

    Room: TRIBUNE
    *Exclusive to Executive Forum attendees and guests
    4:45 PM – 4:55 PM
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    MY DRINK JUST WENT VIRAL—HOW TO ENGAGE ANY AUDIENCE WITH ‘BEV-TOP MEDIA’

    Room: EVENTTECH VILLAGE MAIN STAGE JULIUS BALLROOM 9-25
    Hear how to use “beverage-top media” to get any crowd buzzing—from big name consumer brand activations to b-to-b events and trade shows. With flexible app integrations and customized real-time content, Ripples’ innovative technology lets event marketers make an impact with huge DOI (delight on investment). Takes place on the EventTech Village stage in the exhibit hall.
    Presented By:
    4:45 PM – 5:05 PM
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    TECHTOURS WITH EVENT MARKETER

    Room: BLUEMEDIA DOME EXHIBIT HALL JULIUS BALLROOM 9-25
    Our popular guided tours provide easy access to quick tech overviews in the EventTech Village. This tour: Event Management Tools. Check out platforms and products for making it easier to manage your portfolios. Tour hosted by EM’s Jeff Fortmann and Roarke Dowd and begins at the bluemedia dome (back left corner of exhibit hall).
    5:05 PM – 5:15 PM
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    HOW BETTER EVENT COMMUNICATION LEADS TO BETTER EVENT EXPERIENCES

    Room: EVENTTECH VILLAGE MAIN STAGE JULIUS BALLROOM 9-25
    Learn how better event communication leads to a better overall event experience. Successful experiential events start with effective internal team communications. See how WorkTrips event communication tool enables your sales team to focus on better customer engagements at your events—and your events team to be more strategic, creative and proactive. Takes place on the EventTech Village stage in the exhibit hall.
    Presented By:
    5:15 PM – 5:35 PM
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    TECHTOURS WITH EVENT MARKETER

    Room: BLUEMEDIA DOME EXHIBIT HALL JULIUS BALLROOM 9-25
    Our popular guided tours provide easy access to quick tech overviews in the EventTech Village. This tour: Event Management Tools. Check out platforms and products for making it easier to manage your portfolios. Tour hosted by EM’s Jeff Fortmann and Roarke Dowd and begins at the bluemedia dome (back left corner of exhibit hall).
    5:25 PM – 5:35 PM
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    THE POWER OF AI CHAT: OPEN AN AMAZING MARKETING CHANNEL

    Room: EVENTTECH VILLAGE MAIN STAGE JULIUS BALLROOM 9-25
    Get a practical review of the process and timeline to build an event chatbot (it is weeks, not months), what insights and BPI your chatbot partner should provide—and the questions you should ask any vendor when considering a chatbot. The key focus of this presentation will be showing how innovative companies are integrating chatbots in multiple channels (SMS, on their websites, even in existing apps) to leverage the power of AI. Takes place on the EventTech Village stage in the exhibit hall.
    Presented By:
    5:45 PM – 5:55 PM
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    REINVENT HOW YOU DO EVENT MANAGEMENT WITH EVENTBOSS

    Room: EVENTTECH VILLAGE MAIN STAGE JULIUS BALLROOM 9-25
    Learn how the industry’s newest productivity app, EventBoss, is reinventing the way event management gets done by centralizing the planning, management, and analysis of the entire event lifecycle. By handling most field and office tasks right inside of the app, the time spent on event management goes down, the quality of information goes up, and event goals become more achievable. Takes place on the EventTech Village stage in the exhibit hall.
    Presented By:
    5:45 PM – 6:10 PM
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    TECHTOURS WITH EVENT MARKETER

    Room: BLUEMEDIA DOME EXHIBIT HALL JULIUS BALLROOM 9-25
    Our popular guided tours provide easy access to quick tech overviews in the EventTech Village. This tour: Event Management Tools. Check out platforms and products for making it easier to manage your portfolios. Tour hosted by EM’s Jeff Fortmann and Roarke Dowd and begins at the bluemedia dome (back left corner of exhibit hall).
    6:05 PM – 6:15 PM
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    ACTIVATION WI-FI: MORE THAN JUST A CONNECTION

    Room: EVENTTECH VILLAGE MAIN STAGE JULIUS BALLROOM 9-25
    The world of event Internet connectivity is changing in realtime and you need to get an update. Come learn about TOURtech's Wi-Fi and Internet connectivity solutions for all experiential marketing activations... and ways to utilize your connectivity to help engage your attendees, and get valuable data and analytics. Takes place on the EventTech Village stage in the exhibit hall.
    Presented By:
    7:00 PM – 11:00 PM
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    SOLD OUT: EX AWARDS GALA AND AFTER PARTY

    Room: OCTAVIUS BALLROOM 24-25 AND FOYER
    What started as the Oscars of event marketing has turned into the industry’s Golden Globes–600 of the world’s best marketers get rowdy as they celebrate the best campaigns of the year. Cost: $375 includes dinner, awards program and after-party. Tables of 10 also available. Note that an Ex Award ticket is not included in any attendee/speaker registration and must be purchased separately.
    7:00 PM – 8:00 PM
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    ADD-ON EXPERIENCE: SOULCYCLE GROUP CLASS

    Room: WYNN PLAZA: 3131 S LAS VEGAS BLVD, SUITE 207
    Get your sweat on while you get to know your fellow EMS attendees at our group SoulCycle class. Additional $55 fee includes one-hour class, Fiji water and shoe rental. Studio is located at Wynn Plaza: 3131 S Las Vegas Blvd, Suite 207. Attendees provide their own transportation. (Spaces are limited. Pre-registration required.)
    7:30 PM – 9:30 PM
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    ADD-ON EXPERIENCE: RETRO VEGAS NIGHT WITH DONNY & MARIE

    Room: FLAMINGO LAS VEGAS HOTEL
    Grab the sparkliest outfit in the Caesars gift shop and join your fellow EMS attendees on a retro date at one of Las Vegas’ most iconic hotels and Sin City’s most popular shows: Donny & Marie. Tickets: $121. Show starts at 7:30 p.m. at the Flamingo. (Spaces are limited. Pre-registration required.)

    Wednesday | May 15

    6:30 AM – 7:15 AM
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    ADD-ON EXPERIENCE: WAKE-UP 5K RUN

    Room: MEET JUST OUTSIDE CAESARS MAIN LOBBY BY BELLSTAND
    Join other EMS runners for three (or if you want, six) miles of networking. Each morning we will take a jog amid some of Las Vegas’ best run routes. Group stretch in the Caesars Palace lobby at 6:20 a.m.; group leaves at 6:30 a.m. *BONUS! Runners will receive an exclusive EMS Running Club t-shirt with their registration materials. Cost: $10. (Pre-registration required. No walk-ups will be accepted.)
    6:30 AM – 7:30 AM
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    WOMEN IN EVENTS WAKE-UP BOOT CAMP

    Room: CAESARS FITNESS CENTER (IN THE QUA SPA ON GROUND LEVEL)
    Get your heartrate pumping as start the day off in our first-ever EMS Boot Camp Workout—this high-intensity workout will start with a stretch and then build into a calorie-crushing workout you (and the rest of the EMS ladies) will talk about all day. Pre-registration is required.
    7:30 AM – 8:15 AM
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    BREAKFAST

    Room: OCTAVIUS BALLROOM FOYER
    Get up and come on down for a cup of coffee, some morning fuel and many conversations with fellow attendees.
    7:30 AM – 7:45 AM
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    FIRST TIMER ORIENTATION

    Room: HIGHMARK HUB (EXHIBIT HALL JULIUS BALLROOM 9-25)
    Join other EMS first-timers for a quick 15-minute overview focused on the agenda, choosing the right sessions and how to successfully navigate, network and get the most out of EMS.
    7:30 AM – 6:30 PM
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    REGISTRATION HOURS

    Room: JULIUS BALLROOM FOYER
    8:15 AM – 9:00 AM
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    MERCEDES-BENZ KEYNOTE

    Room: OCTAVIUS BALLROOM 24-25
    Presented By:
    9:00 AM – 12:30 PM
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    BRAINDATES: ONE-ON-ONE CHATS AND GROUP DISCUSSIONS YOU JOIN OR CREATE

    Room: LEFT MIDDLE OF EXHIBIT HALL
    This year, we are excited to help attendees spend more time with one another with Braindates—the collaborative learning platform that enables attendees to learn from each other. Braindates are one-on-one or small group conversations that you get to book with others leading up to and during the Summit. Name a topic you want to discuss and others can jump into your Braindate. Or, look for a Braindate that interests you and join it. You can also go one-on-one with a fellow attendee you’d love to chat with. The Braindate lounge will be open throughout the show. We even have a special block of poolside Braindates planned for May 16th. Hello, sunshine! The Braindates platform is now open so make a list of what you want to talk about, learn about and share at the show—and we’ll see you at the Braindate lounge! Go to emsummit.braindate.com to get started. Need more guidance? Don’t hesitate to reach out: EMSummit@braindate.com
    9:00 AM – 9:45 AM
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    COFFEE BREAK

    Room: EXHIBIT HALL JULIUS BALLROOM 9-25
    Grab some java, chat up fellow attendees and meet with the industry’s best experiential partners in the Solutions Center.
    9:00 AM – 9:30 AM
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    EXECUTIVE FORUM STRATEGY LAB MEET-UP: ESPORTS AND WHY YOU SHOULD CARE

    Room: TRIBUNE

    *Full details can be found here. Strategy Lab exclusive to Executive Forum attendees and guests.

    Presented By:
    9:45 AM – 10:30 AM
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    WHITEBOARD PEER-TO-PEER DISCUSSION: EVENT MEASUREMENT

    Room: HIGHMARK HUB (EXHIBIT HALL JULIUS BALLROOM 9-25)
    You bring the problems and the questions, we bring the experts. Join your peers and industry pros for candid and casual problem-solving discussions on specific issues.
    Presented By:
    • Ben Grossman, SVP, Group Strategy Director, Jack Morton Worldwide
    9:45 AM – 10:30 AM
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    2020 FUTURECAST WITH IBM: PREDICTIONS ON THE FUTURE OF EXPERIENCE MARKETING

    Room: JULIUS 1-4
    We’re living in a digital age that’s driven many consumers to crave analog experiences more than ever. In this session, IBM will give you a taste of the cutting-edge technology that’s infiltrating events today, and the tech that will drive the industry in the future. Then we’ll flip the script and talk about striking the right balance between analog and digital engagements, and how the synergy between the two will become the sweet spot for best-in-class experiences. Get a sneak preview of some of the new IBM technologies you might use someday, like natural language tool Project Debater, and how technology will be leveraged in the future to create more bespoke content and personalized live experiences.
    Presented By:
    • Erin McElroy, Program Director of Marketing Innovation, IBM
    9:45 AM – 10:30 AM
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    B-TO-B EVENT CONTENT: HOW SAP IS USING CONTENT AND EVENTS TO DRIVE EACH OTHER

    Room: JULIUS 6-8
    Things are about to get interesting as the worlds of content marketing and event marketing collide and start generating more powerful, targeted and effective integrated marketing campaigns. Step inside SAP’s marketing organization to see how—and why—a world-class brand is ramping up its content and event collaboration. Take a look at an organizational case study on what happens when you break down silos and reengineer your event strategies with content top of mind. Learn how to leverage live events as content generation platforms for the entire marketing mix, and how to create inspired environments that compel attendees to create and share content.
    Presented By:
    9:45 AM – 10:30 AM
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    EVENTS WITH HEART: INSIDE T-MOBILE’S LAST-MINUTE DECISION TO HOST ITS BIGGEST ANNUAL EVENT IN PUERTO RICO

    Room: OCTAVIUS 21-23
    Producing a major corporate event on an island still recovering from hurricane devastation would be a daunting proposition for most companies. T-Mobile did it with a sense of style and purpose at its annual Winners Circle event. Follow the T-Mobile team on their journey to take one of their biggest events, touching over 1,500 attendees, to an island that is still recovering from the devastation left by Hurricane Maria in 2017. Learn why producing events on an island (or other remote location) can be an incredibly effective way of localizing an experience, motivating and inspiring employees and giving back to a community in need. Go inside the production story to understand how the team balanced the needs of headline entertainment with the anticipated and unforeseen logistical challenges they encountered. See how CSR components were integrated throughout the show—and why they resonated with attendees
    Presented By:
    9:45 AM – 10:30 AM
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    ACHIEVING ESCAPE VELOCITY - HOW SPLUNK SIMPLIFIED, INNOVATED AND OPTIMIZED THEIR EVENTS

    Room: OCTAVIUS 17-19
    After being burned by rigid, unreliable event management software, Splunk was tired of saying "It will be better next year." In this practical session, learn how Splunk took the work out of workflows (and every other aspect of event management) and gave attendees a consistent, engaging event experience with a fraction of the effort. Leave with tips and tricks to improve your next event while lowering your stress. Sponsored by RainFocus
    Presented By:
    • Sarah Mills, Senior Manager of Event Technology for the Global Event Marketing, Splunk Inc
    • Brian Gates, SVP Marketing & Strategy, RainFocus
    9:45 AM – 10:30 AM
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    ADIDAS’ NEXT-GEN ACTION SPORTS EXPERIENCES

    Room: OCTAVIUS 7-11
    As the kids of the ‘80s and ‘90s age up, brands need to work harder to keep action sports relevant to younger consumers. Go inside the Adidas playbook to see how the brand is leveraging its long heritage in skateboarding to create new contexts and connections with future action sports fans. From recreating Southern California’s iconic Venice Pavilion, to fresh partnerships with hip-hop artists, to brand new proprietary event platforms, learn how Adidas is using live events to energize the maturing action sports space.
    Presented By:
    9:45 AM – 10:30 AM
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    BUILDING FANDOM WITH THE GEN Z AUDIENCE

    Room: OCTAVIUS 14-16
    Move over Millennials. Gen Z has become the largest single population segment nearing 87 million people and accounting for 26 percent of all people in the U.S., yet many marketers are still struggling to understand this generation. In a world with ever-increasing programming, TV options and other distractions fighting for the eyeballs of Gen Z, Xfinity is connecting young consumers with the content, experiences and events they’re passionate about and building brand love with peer-to-peer initiatives and Gen Z generated social content that drives more than just numbers. In this session, we’ll dive into Gen Z outlining who they are, what they want—and why you should care. We’ll identify best-practices for brands, the “what works” and “the how” of engaging and building fandom with the Gen Z audience.
    Presented By:
    9:45 AM – 10:30 AM
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    MEGA CASE STUDY: GOOGLE AT CES 2019

    Room: OCTAVIUS 1-4
    Google’s CES activation, which featured a theme park-style ride, was the most talked-about brand experience at this year’s show. We’ll take you inside the strategic thinking, development process and the logistical hurdles the brand navigated to bring its activation to life. It’s a case study in how industry leaders are reinventing and disrupting experiential marketing to meet today's technological and cultural climate. And as TechCrunch said: "The work and engineering that went into this—and the quality of what they built for something that’ll only be here for a few days—is seriously absurd." Fasten your seatbelts for this one, folks.
    Presented By:
    • Andrew Rossi, Business Lead, Google Events + Experiences
    • Marcelo Alba, Creative Strategy for Events and Experiences, Google Events + Experiences
    • Robin Lickliter, Chief Experience Officer, Sparks
    10:45 AM – 11:30 AM
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    HOW MICROSOFT FOSTERS DIVERSITY AND INCLUSION AT EVENTS

    Room: JULIUS 1-4
    One of the industry’s most pressing issues is also one of the most challenging to navigate. Get a behind-the-scenes look at how Microsoft is refining and prioritizing its diversity practices across its entire organization—and how those practices translate at its events. Learn what steps you can take to build a thoughtful diversity and inclusion program at your organization, how to move your best intentions into action and what common pitfalls to avoid along the way. Walk away with the tools you need to start creating a more inclusive culture and event practice, and then join the conversation for more insights at our diversity and inclusion panel at 11:45.
    Presented By:
    • Kati Quigley, Senior Director-Marketing Communications, Microsoft
    10:45 AM – 11:30 AM
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    THE ‘CONSUMERIZATION’ OF B-TO-B EVENTS: EXCLUSIVE RESEARCH

    Room: JULIUS 6-8
    SXSW. Burning Man. Coachella. The world of consumer events is impacting b-to-b events like nothing has in decades—as marketers of business-to-business events recast and reimagine their meetings and conferences as more b-to-c experiences. Get ready: Be the first in the industry to see the results from a historic new survey focused on the emerging “consumerization” of b-to-b events. Hear how marketers are redesigning their b-to-b events as more b-to-c experiences to connect with a new breed of b-to-b event attendees. Get access to data from brand marketers on which elements of their b-to-b events are getting recast as more consumer-esque experiences and see results from a separate survey of b-to-b attendees asking how they themselves would define a killer b-to-b event. Bonus: Only attendees at this session will receive the report's "stat pack" of charts and graphs.
    Presented By:
    10:45 AM – 11:30 AM
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    AT&T + ESPORTS: BUILDING HUMAN CONNECTIONS THROUGH NON-TRADITIONAL SPORTS

    Room: OCTAVIUS 21-23
    Esports is the fastest growing global sports phenomenon in history that marketers might know the least about. In this fireside chat, hear from leaders in this fast-moving space as they share their candid perspective on the nuances of the esports universe: what it is, who participates, why brands are adding esports to their overall sports marketing mix. Learn how AT&T is engaging this massive and growing audience of men and women both on and offline, and what’s required to stay one step ahead of the game with a sport that has invented a new way for fans and athletes (gamers) to play, watch and support their passion.
    Presented By:
    10:45 AM – 11:30 AM
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    AMERICAN EXPRESS’ ‘HUMAN-CENTRIC’ BUSINESS ACTIVATIONS

    Room: OCTAVIUS 7-11
    To help showcase its exclusive brand offerings and its spirit of best-in-class service, American Express is taking a decidedly human-centric approach to its activations. Case in point: CES 2019, where consumer-friendly creature comforts like charging stations, a lounge, a cookie bar, professional headshots, a sneaker-cleaning station and a hand-massage and phone-cleaning service were just some of the ways the brand connected exhausted attendees—and their emotional needs—with what the brand has to offer. Learn how to identify what your business audience is lacking, and how to match it with the attributes of your brand. Amp up your “emotional IQ” on your b-to-b audiences. Leave with a better understanding of how you can make stronger and more meaningful connections with your business audiences.
    Presented By:
    10:45 AM – 11:30 AM
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    THE DELL GUIDE TO UPGRADING GENERAL SESSIONS AT B-TO-B EVENTS

    Room: OCTAVIUS 14-16
    General sessions are the staple of most successful conferences, but they are increasingly high-stakes games when it comes to getting—and keeping—the attention of today’s attention-span-challenged attendees. That’s why Dell Technologies approaches every general session with an eye towards reinvention. In this session, you’ll learn what storytelling strategies, content tools and A/V technologies the brand is deploying to enhance its Dell Technologies World keynote experience for more than 13,500 attendees. Learn how to strike the right balance between content, narrative and cutting-edge tech tricks to create a compelling general session that resonates with attendees. Walk away with fresh ideas you can apply to your next general session and a sneak preview of the A/V tools you’ll want at your next show.
    Presented By:
    • Dan Preiss, Senior Director, Experiential Marketing, Dell Technologies
    • Kate Crotty, Director of Production, InVision Communications
    10:45 AM – 11:30 AM
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    UNDER ARMOUR SEMINAR: THE ESSENTIALS OF COLLABORATIVE SPORTS PARTNERSHIPS

    Room: OCTAVIUS 1-4
    With an industry-leading roster of athlete partnerships and a thriving portfolio of sports activations, Under Armour knows a thing or two about making sports fans brand fans. In this session, we will break down the keys to collaborative sports partnerships—insights that will help you craft the right activation strategies, partnerships and sponsorship deals for your brand. Learn what today’s sports fans crave, and what criteria to use when looking for your own sports partner. Get real-world insights on how to integrate your sports investments across everything from product design to event activation, and how to infuse a level of meaning and purpose into your partnerships.
    Presented By:
    11:45 AM – 12:30 PM
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    WHITEBOARD: HUMAN-CENTERED DESIGN FOR EVENT MARKETERS

    Room: HIGHMARK HUB (EXHIBIT HALL JULIUS BALLROOM 9-25)
    Human Centered Design (HCD) is a framework and methodology that involves using empathy to create products, experiences and services that truly meet the needs of the end-user. Pioneered by IDEO, a design and innovation firm, HCD can be applied towards any type of design, production and creation to strengthen deliverables' usability. This session will break down the HCD process for event marketers and provide actionable tips on applying it to your portfolios moving forward.
    Presented By:
    11:45 AM – 12:30 PM
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    DIVERSITY AND INCLUSION BEST PRACTICES: PANEL AND DISCUSSION

    Room: JULIUS 1-4
    Marketers under pressure to find a “token” person for their next panel are missing the point. In this panel, we’ll unpack the tough and thorny questions everyone has about diversity and inclusion: what it really means, how to create authentic and effective inclusion initiatives that foster fair representation across the stage and the entire event organization and what steps to take to foster a culture—and a mandate—of inclusion across your company. Bring your toughest questions and scenarios.
    Presented By:
    • Kati Quigley, Senior Director-Marketing Communications, Microsoft
    • Lori Ann Pope, Head of Event Marketing, Global Small Business Group, Facebook
    • Shenique Coston, VP-Experiential, Empire State Development
    11:45 AM – 12:30 PM
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    ‘FROM SCRATCH’: HOW TO BUILD A MOBILE TOUR

    Room: JULIUS 6-8
    In this “from scratch” session, industry experts will take you inside L.L.Bean’s Mobile Pop-Up Shop to show you how to build a mobile tour from the ground up. Get a behind-the-scenes look at the mobile program that generated more than $1 million in sales and sold 2,000 pairs of Bean Boots (you know the ones). Learn how to craft the right strategy and objectives and how to align the production of your mobile experiences with your marketing goals. From budgeting to inclement weather protocols to managing the on-site experience with local staff and brand ambassadors, we break it alllll down into manageable steps you can apply to your own tour.
    Presented By:
    11:45 AM – 12:30 PM
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    6 WAYS TO CREATE MEANINGFUL, PERSONALIZED B-TO-B EXPERIENCES WITH CISCO LIVE!

    Room: OCTAVIUS 21-23
    Smart b-to-b marketers know that personalization is the key to unlocking deep engagement with b-to-b customers and prospects alike. In this session, you’ll learn how Cisco’s flagship global event, Cisco Live, is leveraging omnichannel marketing, technology and data insights to create meaningful, highly customized experiences before, during and after the event—experiences that drive behavior, surprise and delight customers and create stronger emotional connections to its brand and events. See how you can use persona data and key customer “careabaouts” to craft personalized customer journeys and marketing campaigns that accelerate the buying cycle and drive business impact.
    Presented By:
    11:45 AM – 12:30 PM
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    NEXT-GEN TECHNOLOGIES THAT TRULY RAISE THE BAR...BUT NOT THE BUDGET (YES, IT'S TRUE!)

    Room: OCTAVIUS 17-19
    Looking for ways to deliver more “WOW!” at your next event with the same budget as last year? Worried that choosing new technologies is cost prohibitive? Learn how events large and small are using Next Gen tech like bleeding edge LED design, laser projection, inventive LCD solutions, and video mapping on drones to create excitement and engagement . . . all at a realistic cost. Imagine that, new technology that breaks all of the rules…but not the budget. Join WorldStage on a journey into next generation, state-of-the-art technical solutions and possibilities. Sponsored by World Stage
    Presented By:
    11:45 AM – 12:30 PM
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    THE BUMBLE HIVE: INSIDE THE YEAR’S HOTTEST COLLABORATIVE CO-WORKING POP-UP

    Room: OCTAVIUS 7-11
    In the gig economy, hip co-working and collaborative spaces are a natural draw. Social networking app Bumble capitalized on the trend with a three-month pop-up activation on Melrose Place, called Bumble Hive LA, where Bumble app users could come to work, mingle, snap head shots and take in panels and talks with experts ranging from Gwyneth Paltrow to Rachel Zoe. In this session, we’ll take you on a tour of the pop-up for a deeper perspective on how the concept of a buzzing bee hive was brought to life using a modern, hexagonal theme and what environmental design strategies were used to create a vibrant space that lived and breathed the brand.
    Presented By:
    11:45 AM – 12:30 PM
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    THE AR + VR FACTOR: HOW TO EFFECTIVELY CREATE IMMERSIVE AND IMPACTFUL EXPERIENCES

    Room: OCTAVIUS 14-16
    The combined market size for augmented reality (AR) and virtual reality (VR) is expected to grow exponentially from about $80 billion in 2020 to $569 billion in 2025, making the AR and VR factor a true reality when it comes to experiential marketing. Get a first-hand experience on how leading brands are leveraging AR and VR to optimize customer interactions that cultivate meaningful data to increase lead generation and drive revenue. Hear experts discuss AR and VR applications being used across a variety of verticals including sports, business, healthcare, gaming, and entertainment.
    Presented By:
    • Raj Puran, Director of Client VR Business Development & Strategic Partnerships, Intel
    • Ashley Crowder, Co-Founder and CEO, VNTANA
    11:45 AM – 12:30 PM
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    MUSIC SPONSORSHIPS: HOW TO PARTNER EFFECTIVELY WITH BANDS AND MUSIC ARTISTS

    Room: OCTAVIUS 1-4
    Music sponsorships topped $1.5 billion in 2018, making it one of the fastest growing sectors of the industry. Get up to speed on the brand partnership opportunities that span the music industry today and what brands and artists should be looking for in a successful relationship. Get a behind-the-scenes look at several recent Uber campaigns that illustrate the nuances and best practices of today’s modern music sponsorships. Hear expert perspectives on where music sponsorships are going, plus helpful tips on how to engage, where to look for new talent and what you need to know to craft a deal that works for your brand—and the band.
    Presented By:
    • Zach Zimmerman, Global Business Development Manager, Music and Entertainment, Uber Technologies, Inc.
    • Kacie Lehman, SVP Partnerships, MAC Presents
    12:45 PM – 2:00 PM
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    BRAND X LUNCHEON

    Room: OCTAVIUS BALLROOM 24-25
    Be a part of one of the event industry’s greatest community development programs, the Brand X Challenge coproduced with MAS Event + Design. The national student design competition is produced every four years to raise awareness for the experiential sector among college students. This year more than 250 teams from 100+ colleges and universities signed up to design a mock experiential campaign for Uber. And more than 25 brand-side judges came together to help cultivate the next generation of our industry’s workforce. Come see some of the action from Brand X, get a taste of the submissions and then watch as we present the winning campaign and crown the actual team live on stage. An industry moment that only happens every four years.
    2:00 PM – 6:45 PM
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    BRAINDATES: ONE-ON-ONE CHATS AND GROUP DISCUSSIONS YOU JOIN OR CREATE

    Room: LEFT MIDDLE OF EXHIBIT HALL
    This year, we are excited to help attendees spend more time with one another with Braindates—the collaborative learning platform that enables attendees to learn from each other. Braindates are one-on-one or small group conversations that you get to book with others leading up to and during the Summit. Name a topic you want to discuss and others can jump into your Braindate. Or, look for a Braindate that interests you and join it. You can also go one-on-one with a fellow attendee you’d love to chat with. The Braindate lounge will be open throughout the show. We even have a special block of poolside Braindates planned for May 16th. Hello, sunshine! The Braindates platform is now open so make a list of what you want to talk about, learn about and share at the show—and we’ll see you at the Braindate lounge! Go to emsummit.braindate.com to get started. Need more guidance? Don’t hesitate to reach out: EMSummit@braindate.com
    2:00 PM – 2:30 PM
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    EXECUTIVE FORUM STRATEGY LAB MEET-UP: IF YOU FURNISH IT, THEY WILL COME: GLOBAL TRENDS IN EVENT LIVING SPACES & DESIGN

    Room: TRIBUNE

    *Full details can be found here. Strategy Lab exclusive to Executive Forum attendees and guests.

    Presented By:
    • Kevin Dana, Executive Director of Marketing & Product Development, Cort Trade Show Furnishings
    2:15 PM – 3:00 PM
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    WHITEBOARD PEER-TO-PEER DISCUSSION: MOBILE TOURS AND VEHICLES

    Room: HIGHMARK HUB (EXHIBIT HALL JULIUS BALLROOM 9-25)
    You bring the problems and the questions, we bring the experts. Join your peers and industry pros for candid and casual problem-solving discussions on specific issues.
    Presented By:
    2:15 PM – 3:00 PM
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    GURU CHAT: 20x200 FOUNDER JEN BEKMAN

    Room: JULIUS 1-4
    In this “I/O” (Inside the industry/Outside the industry) chat, brand marketer Kim Whinna Cottrell sits down with 20x200 Founder Jen Bekman to discuss the growing intersection between the art world and the event world. They’ll explore how—and why—gallery-style events are on the rise, and why artists and brands are striking more creative and collaborative partnerships than ever before. Listen in for a candid insider’s perspective on what’s new in the art world and how it will inform live experiences in the years to come.
    Presented By:
    2:15 PM – 3:00 PM
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    EVENT SAFETY AND SECURITY: WHAT YOU NEED TO KNOW NOW

    Room: JULIUS 6-8
    From weather events to terror events, today’s event marketers are more responsible than ever for their attendees’ health and safety. In this must-attend session, experts will unpack a checklist of action items you can use to make sure your programs are airtight. From proper documentation to venue selection to building a chain of command to screening strategies to hiring the right people, we’ll analyze every moment of the event timeline for its potential risk—and what to do about it. Walk away empowered to create the safety plan you need, plus the contingency insights required to handle the unexpected.
    Presented By:
    2:15 PM – 3:00 PM
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    HOW TO CREATE SMART, SCALABLE ACTIVATION STRATEGIES

    Room: OCTAVIUS 21-23
    Sometimes a great activation idea can get in the way of a strategic one. In this session, you will learn how to craft an event strategy that maps your marketing goals to your best activation ideas (and not the other way around). Learn what key questions you should be asking to stay on course as you plan your event. Get better at getting to the “why” of your events, asking smarter and more revealing questions in your RFPs and aligning every piece of your activation to a clear objective. Discover the best ways to scale your strategies and your budgets. Become a master at weaving strategic thinking into everything you do.
    Presented By:
    • Laura Lovas, Executive Director-Strategic Partnerships & Events, ABC
    2:15 PM – 3:00 PM
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    GAME DESIGN FOR ENGAGEMENT: FROM POP-UPS TO ESCAPE ROOMS

    Room: OCTAVIUS 17-19
    Learn about the proven methodologies behind driving engagement through play and turn up the dial on interactivity. Presented by the team behind experiences for Intel, Capital One and the FDA, see how we've applied game design and innovative tech to facilitate play in everything from pop-ups and escape rooms, to team building on a global scale. Sponsored By Immersive Tech
    Presented By:
    2:15 PM – 3:00 PM
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    THE PEPSI MAX CHALLENGE: HOW TO REBOOT A LEGENDARY CAMPAIGN

    Room: OCTAVIUS 14-16
    One of the most iconic sampling programs of the past fifty years recently got a high-tech reboot in Europe where cutting-edge sensor technology played a central part in the success of the mobile campaign. See how the live engagement employed leading-edge technology to measure KPIs within the activation, and learn how tour staff continually tweaked the activation based on what the real-time results were telling them. Walk away with a better understanding of how event technologies can give you actionable insights you can use in real time. Plus, strategic tips and insights on bringing an iconic program back to life for modern audiences.
    Presented By:
    2:15 PM – 3:00 PM
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    POWER PANEL: THE 2019 DREAM TEAM PANEL

    Room: OCTAVIUS 1-4
    Our March cover story comes alive as our inaugural B-to-B Dream Team comes together to discuss top trends, best practices and the future of the event discipline. Come experience some of the sharpest minds in b-to-b events, hear candid comments on face-to-face marketing and walk away inspired and excited about the future of your events.
    Presented By:
    3:00 PM – 3:45 PM
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    COFFEE BREAK

    Room: EXHIBIT HALL JULIUS BALLROOM 9-25
    Grab a refreshment, some coffee, chat up fellow attendees and meet with the industry’s best experiential partners in the Solutions Center.
    3:00 PM – 3:30 PM
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    EXECUTIVE FORUM STRATEGY LAB MEET-UP: DIVERSITY & INCLUSION AT EVENTS

    Room: TRIBUNE

    *Full details can be found here. Strategy Lab exclusive to Executive Forum attendees and guests.

    Presented By:
    3:45 PM – 4:30 PM
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    TRANSFORMING A DIGITAL EXPERIENCE INTO A LIVE EVENT WITH THE NEW YORK TIMES

    Room: JULIUS 1-4
    Digital products and online content create a unique marketing opportunity when it comes to creating face-to-face engagements. In this session we show you how to translate your brand, your digital content and your thought leaders into vibrant centerpieces of live events. From podcasts and social media to blogs and other digital formats, you’ll learn what technologies can help you connect your digital brands and assets IRL for a unifying and memorable experience. See it all in context through several New York Times case studies including the New Work Summit, New Rules Summit, Global Leaders' Collective Inaugural Meeting and more.
    Presented By:
    3:45 PM – 4:30 PM
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    TRANSFORMING YOUR MOBILE TOUR INTO A SELLING MACHINE WITH ADULT SWIM

    Room: JULIUS 6-8
    “Rick and Morty” fans are a dedicated bunch, but you don’t have to love the show to appreciate the genius of the Adult Swim show’s nationwide Don’t Even Trip Road Trip featuring the notorious Rickmobile. Step inside this award-winning mobile pop-up shop for a glimpse at how an entertainment franchise used a truck customized to look like the show’s drooling title character to engage thousands of fans—and ultimately sell more than 100,000 pieces of branded merchandise. Learn how to create experiences that are “aggressively authentic” to the brand, how to attract and cultivate fan bases across the country and how to transform a mobile tour into a sales-generating operation. And if you missed it, don’t worry—the Rickmobile will be back on the road in 2019!
    Presented By:
    3:45 PM – 4:30 PM
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    INTERNAL EVENTS: HOW TO TELL (MANY) BRAND STORIES AT ONE EMPLOYEE EVENT

    Room: OCTAVIUS 21-23
    How do you create a clear and captivating narrative when you have not just one brand story to tell, but more than 30? In this session, learn how Marriott transforms a single internal employee event—its biannual Americas Leadership Summit—into an immersive platform that effectively communicates the unique personalities of 30-plus brands. Get tips on how to distill sub-brand value propositions into a concise, dynamic and entertaining experience that will resonate with attendees. And walk away with a “multi-brand” blueprint you can apply to your own conferences that will help you construct and program your show’s content in a way that makes every brand the star.
    Presented By:
    3:45 PM – 4:30 PM
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    CREATING BRAND WORLDS: FROM LIVE TO LIFE

    Room: OCTAVIUS 17-19
    Savvy brands connect with their audiences emotionally by approaching their live events as fully immersive brand worlds. This session will use case studies of events to demonstrate how to build your own brand world. Learn to create real emotion by creating a sense of wellbeing and belonging for attendees. From theme creation through execution, we’ll show you how to engage with all of your attendees’ senses and tie together every detail. Sponsored By Impact XM
    Presented By:
    3:45 PM – 4:30 PM
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    NBC TREND OF THE YEAR: IMMERSIVE THEATER BRAND ACTIVATIONS

    Room: OCTAVIUS 7-11
    Theater tricks have always been the signature of great events, but immersing attendees into a story or a scene—complete with actors, sets and elaborate narratives—takes a different strategic approach. Go inside one of the biggest trends of the year with the creative minds that produced them to understand what’s driving the trend and why consumers are craving engagements that scare them, titillate them and ask them to play more than a passive role. See examples of some of the year’s best immersive activations and get expert tips on who to hire (this Is key), how to tease out a storyline appropriate for your brand and how to make a cautious guest feel welcome in an engagement that requires full participation. And… action!
    Presented By:
    3:45 PM – 4:30 PM
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    BRINGING YOUR BRAND PROMISE TO LIFE THROUGH EVENTS WITH L.L. BEAN

    Room: OCTAVIUS 14-16
    When research revealed that 95% of people’s time is spent inside, and nearly 50% of it is at the office, L.L. Bean jumped into action with an event strategy that delivered on its unique brand promise. Listen in as the team behind the brand’s “Be an Outsider” campaign breaks down the strategic thinking that ultimately resulted in the first-ever outdoor co-working space. Discover how to best unearth and unleash your brand’s most unique assets. Learn how to be disruptive without losing sight of your brand’s value proposition. Walk away with the insights you need to find new white spaces where your brand can play and make an impact.
    Presented By:
    3:45 PM – 4:45 PM
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    PANEL DISCUSSION: WOMEN IN EVENTS

    Room: OCTAVIUS 1-4
    A new annual addition to EMS, this candid panel invites some of the industry’s top brand-side women to sound off and weigh in on what’s working, what’s not and what lies ahead for smart, hardworking women in the industry. In this special one-hour super-session, we’ll talk career advancement, salary negotiation, diversity and representation, discrimination and how to craft an event career that puts women on track to earn fair and meaningful leadership positions. Bring your burning questions to this engaging and interactive panel because… we’re going there.
    Presented By:
    4:45 PM – 5:30 PM
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    WHITEBOARD PEER-TO-PEER DISCUSSION: CANNABIS MARKETING AND EVENTS

    Room: HIGHMARK HUB (EXHIBIT HALL JULIUS BALLROOM 9-25)
    You bring the problems and the questions, we bring the experts. Join your peers and industry pros for candid and casual problem-solving discussions on specific issues.
    Presented By:
    • Jim Baudino, VP Corporate Development, Merry Jane Media
    4:45 PM – 5:45 PM
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    WOMEN IN EVENTS ‘WINE & LEARN’ MIXER

    Room: OCTAVIUS BALLROOM
    Join us for the return of the always-popular EMS Women in Events, which serves wine, networking—and inspiration with bestselling author Christine Cashen, who reveals top tips and new strategies to achieve the best in your personal and professional life. The author of The Good Stuff: Quips & Tips on Life, Love, Work and Happiness—named a Motivational Book of the Year—will focus on the concept of Carpe Chaos, which is all about seizing time, energy and the reins of your work and home lives. Function open to registered EMS ladies only.
    Presented By:
    • Christine Cashen, Author, “The Good Stuff: Quips & Tips on Life, Love, Work and Happiness”
    4:45 PM – 5:30 PM
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    J.P. MORGAN’S GUIDE TO BUILDING EVENT KPI PROGRAMS

    Room: JULIUS 1-4
    Key Performance Indicators can make or break your ability to get event budgets approved year over year. Learn how to break through the marketing jargon and listen in as JPMorgan Chase shares a chapter from its proven playbook on crafting meaningful KPIs for experiential programs. Get an in-depth look at J.P. Morgan’s proprietary “Scorecard,” and learn how the bank develops and deploys its KPIs across its portfolio of events. Discover how to focus on the KPIs that will best support your programs—and your objectives.
    Presented By:
    • Ariel Johnson Lin, Executive Director, Sports & Entertainment, J.P. Morgan Chase
    • Frank Nakano, Managing Director-Sports & Entertainment, J.P. Morgan Chase
    • Trish Rexroth, Executive Creative Director, On Board Experiential
    4:45 PM – 5:30 PM
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    NEXT-GEN INTERACTIVES: THE BEST TECH TO BET ON

    Room: OCTAVIUS 14-16
    From virtual fitting rooms to human remote controls to interactive workouts to AR shopping experiences, get the latest scoop on the technologies and interactive activations that are shaping the industry and moving it forward. Step inside case studies with Anheuser-Busch to see what immersive tech the brand is leveraging to make connections with consumers. Get a sneak preview of the up-and-coming tech tools that will enable smarter and more effective engagements at events. Walk away with a better sense of what cutting-edge interactive technologies to invest in now, and what to keep your eye on in the future.
    Presented By:
    5:30 PM – 6:30 PM
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    FIRST TIMER HAPPY HOUR

    Room: EXHIBIT HALL JULIUS BALLROOM 9-25
    Come get your hang on with fellow “firsties.” Grab a drink and talk up the day, exchange cards. Stroll the Solutions Center.
    5:30 PM – 6:45 PM
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    HAPPY HOUR

    Room: EXHIBIT HALL JULIUS BALLROOM 9-25
    The EMS happy hour is always a who’s-who of event marketing. Reconnect with old colleagues and meet new peeps—grab a cocktail and enjoy great conversations with your industry peers. Only EMS brings together more than 1,000 elite event marketers at our networking events. This is a “can’t miss” opportunity to trade business cards, meet with new product and services suppliers and just plain “hang out” with the industry’s latest and greatest. This is the last major networking reception of the Summit so don’t miss it. (Admission to included with EMS registration.)
    5:40 PM – 5:50 PM
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    GREAT RESULTS: USING DATA TO IMPROVE YOUR EXPERIENTIAL RESULTS

    Room: EVENTTECH VILLAGE MAIN STAGE JULIUS BALLROOM 9-25
    Learn how leading brands such as BMW, Scotiabank, Porsche, are using data-driven strategies to improve their results at all types of experiential activations. See best technology practices used to drive better customer experience, and maximise conversions - all backed by modern data and analytics.
    Presented By:
    5:45 PM – 6:05 PM
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    TECHTOURS WITH EVENT MARKETER

    Room: BLUEMEDIA DOME EXHIBIT HALL JULIUS BALLROOM 9-25
    Our popular guided tours provide easy access to quick tech overviews in the EventTech Village. This tour: Event Management Tools. Check out platforms and products for making it easier to manage your portfolios. Tour hosted by EM’s Jeff Fortmann and Roarke Dowd and begins at the bluemedia dome (back left corner of exhibit hall).
    6:00 PM – 6:10 PM
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    SIMPLIFYING THE COMPLEX: PROJECTION MAPPING

    Room: EVENTTECH VILLAGE MAIN STAGE JULIUS BALLROOM 9-25
    Projection mapping continues to get more sophisticated, with engineers finding ways to project onto all types of objects, with myriad shapes, using multiple projectors. Running these programs takes care and can easily go awry due to a multitude of factors. See how bluemedia’s proprietary operating system runs these complex programs seamlessly and is controlled from a single iPad. Takes place on the EventTech Village stage in the exhibit hall.
    Presented By:
    6:15 PM – 6:30 PM
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    TECHTOURS WITH EVENT MARKETER

    Room: BLUEMEDIA DOME EXHIBIT HALL JULIUS BALLROOM 9-25
    Our popular guided tours provide easy access to quick tech overviews in the EventTech Village. This tour: Event Management Tools. Check out platforms and products for making it easier to manage your portfolios. Tour hosted by EM’s Jeff Fortmann and Roarke Dowd and begins at the bluemedia dome (back left corner of exhibit hall).
    7:00 PM – 8:00 PM
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