THE 2019 EX AWARDS: FINALISTS NAMED, WINNERS UNVEILED MAY 14 IN LAS VEGAS

The editors of Event Marketer announced the 2019 Ex Awards finalists, the best experiential marketing campaigns of the year produced by the most innovative brands and agencies.

Entries broke all previous records—more than 1,000 were received. The Ex Awards is still the only marketing recognition program in the world judged entirely by client-side judges—more than two-dozen scored entries over the last three weeks. Winners across several dozen categories will be announced live on stage May 14 during the 2019 Ex Awards gala at the Experiential Marketing Summit in Las Vegas. Secure tickets or tables HERE or email ncimo@accessintel.com.

Finalists list in alpha order by client, below. Congratulations to all!

Best Cause/Community Program
Client: Blizzard Entertainment
Campaign: Puppy Rumble Adoption Drive
Agency: Double A Labs

Client: Cigna
Campaign: Health Improvement Tour
Agency: Eventive Marketing

Client: Ford
Campaign: Drive 4 UR School
Agency: GTB

Best Sports Activation
Client: American Express
Campaign: Super Rally
Agency: Momentum Worldwide

Client: Anheuser-Busch
Campaign: Budweiser FIFA World Cup
Agency: Octagon

Client: Uber
Campaign: Destination United
Agency: Manifold

Best Entertainment Activation
Client: Capital One
Campaign: Beach Bash
Agency: Turner Live Events

Client: Comedy Central
Campaign: South Park Cartman’s Escape the Room
Agency: In-house

Client: HBO
Campaign: SXSWestworld
Agency: Giant Spoon

Best Buzz Marketing/Influencer Program
Client: Anheuser-Busch
Campaign: Michelob ULTRA Fit Fest
Agency: Endeavor

Client: The Lincoln Motor Co.
Campaign: Anatomy of A Luxury Launch
Agencies: Hudson Rouge, Xperience

Client: Samsung
Campaign: Influencers Program
Agency: McKinney

Best B-to-B Environment
Client: Facebook
Campaign: F8 Developer Conference
Agency: FGPG

Client: Google
Campaign: The Google Assistant Playground
Agency: Sparks

Client: The We Company
Campaign: WeWork Global Summit
Agency: productionglue

Best Consumer Environment
Client: LG Electronics
Campaign: House of LG Signature
Agency: TH Productions

Client: PayPal
Campaign: Cash ‘N Back
Agencies: Edelman, United Entertainment Group

Client: State Farm
Campaign: Neighborhood of Good
Agency: The Marketing Arm

Best Trade Show Experience
Client: Ford
Campaign: GoFest
Agency: Imagination

Client: Google
Campaign: The Google Assistant Playground
Agency: Sparks

Client: Nutrien Ag Solutions
Campaign: Your Farm of the Future
Agency: Osborn Barr Paramore

Best Mobile Marketing Tour
Client: Intel
Campaign: Tech Learning Lab
Agency: Infinity Marketing Team

Client: MegaMex Foods
Campaign: Wholly Guacamole Guaclandia Tour
Agency: Havas Formula

Client: Netflix
Campaign: Santa Clarita Diet Lifestyle Tour
Agency: Sunflower Group

Best Multicultural Event Campaign
Client: Marriott International
Campaign: #LoveTravels Beyond Barriers
Agency: IMG LIVE

Client: Procter & Gamble
Campaign: My Black is Beautiful
Agency: Studio B Entertainment

Client: Rémy Martin
Campaign: Producer Series
Agency: Live Nation

Best Use of Events for Content
Client: Electronic Arts
Campaign: FIFA 18 Global Series
Agencies: NCompass International, Groupe Boombox

Client: General Mills
Campaign: Cheerios Moments of Good
Agency: Geometry Experiential

Client: Target
Campaign: Target Holiday
Agency: Wasserman

Best Multi-Market Event (Consumer)
Client: Google
Campaign: Pixel 3 Experience
Agency: Live Nation

Client: L.L.Bean
Campaign: Be an Outsider at Work
Agency: Jack Morton Worldwide

Client: Uniqlo
Campaign: Wear Your World
Agency: Factory 360

Best P.R. Stunt
Client: Fox
Campaign: Last Man Standing Binge Watching Contest
Agency: Creative Riff

Client: Old Navy
Campaign: Holiday Your Heart Out
Agency: Grow Marketing

Client: Sunoco
Campaign: The World’s Fastest Fill-Up
Agency: McKinney

 

Best Pop-Up Experience
Client: Facebook
Campaign: The Market at Macy’s
Agency: George P. Johnson

Client: Mercedes-Benz
Campaign: Pop-Up Retail Experience
Agencies: Czarnowski

Client: Nestlé
Campaign: Nesquik Milk Stop
Agency: Mosaic

Best Press Event
Client: Audi
Campaign: Audi e-tron World Premiere
Agencies: Gail & Rice, Seeds Marketing

Client: Diageo
Campaign: Smirnoff Non-GMO Launch
Agency: Match Marketing Group

Client: Ubisoft
Campaign: E3 Conference
Agency: Touch Worldwide

Best Production of an Event (B-to-B)
Client: Amazon Web Services
Campaign: re:Invent
Agency: Opus Agency

Client: Merck KGaA
Campaign: 350 Years of Merck
Agency: fischerAppelt

Client: Walmart
Campaign: Associates & Shareholders Week
Agency: LEO Events

Best Production of an Event (Consumer)
Client: Harley-Davidson
Campaign: 115th Anniversary Celebration
Agency: In-house

Client: NBC
Campaign: The Good Place at Comic-Con
Agency: OA Experiential

Client: Sephora
Campaign: Sephoria: House of Beauty
Agency: Mosaic

Best B-to-B Event
Client: BMW
Campaign: iNEXT World Flight
Agency: VOK DAMS

Client: LPL Financial
Campaign: Make It Your Mission
Agency: In-house

Client: Xero
Campaign: Xerocon
Agency: INVNT

Best Single-Market Event (Consumer)
Client: Audi
Campaign: e-tron Charging Station
Agencies: Venables Bell & Partners, KRo Events

Client: Frito-Lay
Campaign: Flamin’ Hot Spot
Agency: The Marketing Arm

Client: Unilever
Campaign: Dove Hair #DoveXDunkin
Agency: United Entertainment Group

Best Use of Technology and Social Media
Client: FX Networks
Campaign: American Horror Story Eccentricities Collection
Agency: Creative Riff

Client: Instagram
Campaign: Storyscape by Es Devlin
Agencies: We’re Magnetic, Luke Halls Studio, res.lab, Bay Productions

Client: Verizon
Campaign: 5G Labs
Agency: Momentum Worldwide

Best Sampling Campaign
Client: Applegate
Campaign: The Clean Slate Cafe
Agency: Cyrano Rox

Client: Ben & Jerry’s
Campaign: Ben & Jerry’s Carnival
Agency: TriggerHouse

Client: Mondelēz International
Campaign: Swedish Fish Chomped
Agency: Allionce Group

Best Fair/Festival Activation
Client: Ford
Campaign: Ford Zen Den at Wanderlust
Agencies: Xperience, GTB

Client: Heineken
Campaign: Heineken House
Agency: Corso Agency

Client: Mondelēz International
Campaign: Lighten Up With Ritz
Agency: HMT Associates

Best Millennial Campaign
Client: Microsoft
Campaign: Tiny House
Agency: Riddle & Bloom

Client: PepsiCo
Campaign: Mountain Dew Snow Dance
Agency: Motive

Client: Volkswagen of America
Campaign: Jetta Haus
Agency: Campos Creative Works

Best Esports Activation
Client: Epic Games
Campaign: Fortnite Fall Skirmish Grand Finals
Agency: FGPG

Client: Major League Soccer
Campaign: eMLS Cup Presented by PlayStation
Agency: Engine Shop

Client: Mastercard
Campaign: League of Legends Global Events
Agency: Rogers & Cowan, Octagon

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